Text Proposal: Expanding Babylon Labs Community in LATAM
Summary
This proposal seeks to expand Babylon Labs’ community presence across Latin America (LATAM), addressing the region’s rapid crypto adoption and unique alignment with Babylon’s BTCfi vision. By building local hubs, fostering education, and leveraging regional influencers, Babylon can position itself as the leading Bitcoin-native protocol in one of the world’s fastest-growing markets.
Proposal Details
Type
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Proposal Type: Text Proposal
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Chain: Babylon Genesis Mainnet
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Messages: Text Proposal
Overview
The purpose of this proposal is to formalize a strategy for Babylon Labs to engage, expand, and strengthen its community in LATAM. The region is characterized by:
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High inflation and currency devaluation driving Bitcoin adoption.
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A young, tech-savvy population turning to crypto for remittances, savings, and payments.
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A growing appetite for BTCfi innovations, where Bitcoin is not only speculative but a financial lifeline.
By activating local communities, creating educational resources, and building partnerships with regional players, Babylon can accelerate its mission of positioning Bitcoin at the center of decentralized finance.
Proposal Scope
Key aspects covered by this proposal:
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Community Hubs: Launch localized Telegram/Discord channels in Spanish and Portuguese, starting with Argentina, Brazil, Mexico, and Colombia.
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Education & Content: Translate and adapt Babylon content, run AMAs/Twitter Spaces, and publish explanatory guides on BTC staking and collateral.
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Partnerships & Ambassadors: Build partnerships with LATAM exchanges, wallets, and grassroots Bitcoin groups, while activating ambassador programs to reward community evangelists.
Rationale
Current Situation
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LATAM is one of the top global regions for crypto adoption (Argentina, Brazil, Mexico consistently rank in the top 20 of Chainalysis’ index).
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Bitcoin dominates LATAM trading activity, representing ~50% of all volume, compared to ~40% globally.
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Remittances exceed $150B annually, with Bitcoin positioned as a more efficient alternative.
Problem Statement / Opportunity
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Babylon Labs currently lacks a localized LATAM strategy, limiting exposure in a region where Bitcoin is culturally and financially essential.
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Competing protocols are actively expanding in LATAM, capturing community mindshare.
Why This Proposal Now
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LATAM adoption is accelerating due to macroeconomic pressures (inflation, devaluation).
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Babylon’s BTCfi narrative resonates deeply with the region’s financial realities, making timing critical.
Alignment with Babylon Genesis
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Strengthens Babylon’s vision of becoming the core of Bitcoin DeFi.
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Expands global community participation in governance and ecosystem growth.
Community Impact
Stakeholders Affected
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Babylon Labs core community
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LATAM Bitcoiners, developers, and users
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Exchanges, wallets, and fintech partners in the region
Expected Benefits
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Increased Babylon brand awareness and adoption in LATAM
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Stronger governance participation from Spanish- and Portuguese-speaking users
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Expanded developer and ambassador pipeline
Potential Drawbacks
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Requires resource allocation (community managers, translation, event support)
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Possible fragmentation if local hubs are not aligned with global messaging
Implementation Considerations
Required Actions
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Set up official LATAM channels and appoint community leads.
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Translate core documentation, guides, and governance materials.
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Launch ambassador program and LATAM-specific activations.
Responsible Parties
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Babylon Labs Community/Growth Team
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LATAM Ambassador(s) and Community Managers
Timeline
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Month 1–2: Launch channels, onboard ambassadors, begin content translation.
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Month 3–4: Host first AMAs, Twitter Spaces, and small local meetups.
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Month 5–6: Partner with exchanges/wallets, run LATAM-wide campaigns.
Team & Resources
Proposing Entity
Matias Gallardo
Point of Contact
- Twitter/X: @gallardo_mati
Relevant Background
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BNB Chain Martian Ambassador for 2 years – organized first LATAM meetups (Argentina & Colombia).
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4+ years in BD, Marketing, and Community with projects backed by Binance Labs (DappOS, OpenLeverage, Solv Protocol).
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Experience designing ambassador programs, KOL campaigns, and LATAM expansion strategies for exchanges and protocols.
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Strong network across Bitcoin communities, influencers, and Web3 builders in LATAM.
Supporting Information
Referenced Documents
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Chainalysis Global Crypto Adoption Index (LATAM 2024)
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World Bank Remittance Data (2023)
Community Discussion
- Informal LATAM Telegram groups and Babylon Community channels
Previous Community Engagement
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Spanish Twitter threads on Babylon’s BTCfi vision
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Active LATAM crypto Telegram discussions around BTC staking
Next Steps
If Approved
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Immediate launch of LATAM channels and ambassador program.
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Rollout of educational content and localized campaigns.
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Partnership outreach to regional players.
If Rejected
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LATAM growth remains organic, limiting Babylon’s ability to capture market share.
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Expansion efforts would be delayed and competitors may gain first-mover advantage.
Submitted by: Matias Gallardo
Date: 2025-09-18
Contact: [email protected] |